The best retargeting platforms in 2026

AdRoll is an independent retargeting platform. You add its pixel, build segments from website and app visitors, ecommerce store signals or CRM lists, and its BidIQ engine buys placements across ad exchanges and connected TV, with social ads on Facebook, Instagram, TikTok and Pinterest as an add-on; social campaigns launched from AdRoll take static ads only, without dynamic product ads from the feed. On CTV, it reaches over 200 million viewers worldwide. On the open web, dynamic ads show the products a shopper viewed.

The self-service Ads plan is pay-as-you-go: AdRoll has no minimum spend and charges dynamic CPM, so the cost per thousand impressions moves with demand. Managed services and the yearly Advanced Package (attribution, social ads and free ad credits included) go through sales.

Google calls retargeting "your data segments" now (the old "remarketing" lists). Website visitors, YouTube viewers, app users, lead-form submitters and Customer Match lists can all be targeted, and dynamic remarketing shows the products people viewed, built with free Ad gallery layouts, across more than 2 million websites and apps, and on follow-up searches.

Pricing runs through the auction with automated bidding: you set an average daily budget and pay per click or view. For $304 a month, for example, set $10 a day. On a given day Google may spend up to twice that budget, while the month stays within 30.4 times it.

Meta retargets through custom audiences: you build them from your own data (pixel, customer lists, app events) or from engagement with your Facebook and Instagram content. Catalog audiences target people who interacted with items in your product catalog, and an exclusion-only list keeps past buyers out. Ads run on Facebook, Instagram, Messenger and the Audience Network.

You control spending through a budget and a bid strategy. Meta sets a minimum budget per campaign or ad set, and it depends on vertical, country, objective and bid strategy, so the exact floor appears in Ads Manager when you build the ad set. With a cost per result goal, the daily budget should be at least five times the goal: $25 a day for a $5 goal.

Criteo built its name on dynamic retargeting: personalized display and video ads that recommend the items each shopper is most likely to buy next, using live prices and availability. Ads run across major open-web publishers, social channels and in-app inventory, and its Commerce Growth platform adds acquisition on top.

GO campaigns let AI handle targeting, bidding and delivery, and the platform integrates with Google Analytics 4 for incrementality checks. Criteo GO is self-serve in the US and UK: create an account, add billing and launch in about five clicks; GO is priced on CPM, while larger Commerce Growth deals run on insertion orders with CPC or CPM pricing. To start, Criteo asks for a product feed (ID, title, price, image) and its OneTag to capture views, carts and purchases; most clients go live in days on the self-service platform, and a store without a feed can begin with responsive ads.

StackAdapt is a programmatic platform that a marketing team can run itself. Campaigns go out across connected TV, video, display, native, audio, digital out-of-home, email and direct mail, with first-party data and CRM audiences for retargeting.

StackAdapt has no minimum advertising spend. Access to the self-serve platform goes through an application and approval, and plans run from Basic (self-serve, Academy and support portal) to Enterprise. Cost depends on your budget, channels and support level. Basic is aimed at lean teams with programmatic experience, and its email automation suite is an add-on; Ivy Studio, its AI workspace, groups planning, forecasting and optimization.

TikTok Ads Manager retargets through custom audiences built from a customer file, website traffic from the TikTok pixel, app activity, lead forms and engagement with your videos. A custom audience needs 1,000 matched users before an ad group can use it, a real hurdle for a small site.

TikTok publishes its minimums: a daily campaign budget must exceed $50 and an ad group budget must exceed $20. For a 31-day ad group on a lifetime budget, that means at least $620. You cannot switch between daily and lifetime budgets once a campaign is live, and TikTok advises raising a budget by no more than 40% at a time during the learning phase, 30% after it.

LinkedIn retargets through Matched Audiences: website visitors from the Insight Tag, video viewers, lead-form openers and uploaded contact lists. You then filter by job title, seniority or company, and Company Targeting reaches the accounts on your ABM list.

Ads are sold through an auction with objective-based pricing. The minimum daily budget is $10 for any ad format, the minimum lifetime budget for a new campaign is $100, and LinkedIn suggests $25 a day for new advertisers. Once a campaign launches, its lifetime minimum becomes $10 times the number of scheduled days.

ReTargeter, now part of Inuvo, is a managed service more than a self-serve tool. Each advertiser gets a dedicated account manager, presented as an extension of your marketing team, who builds and optimizes the display campaigns, for B2B, direct-to-consumer brands and agencies. It monitors every impression served for quality, to keep bots out, filters the content around each ad in real time for brand safety, and tells you where your ads serve.

It offers vCPM pricing, where you pay only for impressions viewable under IAB standards. Rates are agreed with its team through a form, and the service is built around a dedicated account manager, so expect a managed-service budget rather than a self-serve test.