The best intent data providers in 2026

6sense mixes its own signals with third-party intent and turns them into predictive buying stages: which accounts are researching your category, and how close they are to a decision. The signal starts at company level, and the platform's job is what happens next: audiences for ads, alerts for sellers and scores synced to the CRM.

How you buy it: you pick one of three entry packages, Revenue Marketing for marketers, Sales Intelligence for sellers or 6sense Intelligence for data teams, and every one is "Get a quote". Add-ons come on top: a Bombora topic pack, credits, data packs, predictive models and advanced security. Credits are priced by volume band, so a larger purchase lowers the average cost per unit, and firmographic or technographic data packs can be bought on their own. You can add seats, credits, products and data packs at any time, so start with the package of the team that will act on the signal, not the whole suite. Leaving it instead? Our guide to switching from 6sense covers the move.

Demandbase reads intent signals, website visits and buying group activity, then scores accounts and runs ads to them through its own B2B advertising platform, Demandbase Ads. The signal is account level and organized by buying group, so marketing and sales work from the same list and the same scores in the CRM.

How you buy it: you fill in a form to get a custom plan, but the model is public. Demandbase for Sales and Marketing has a platform fee that covers the essential software and services, plus a flat fee per user, so the quote grows with the number of people who log in. The flagship platform is not split into separate Sales and Marketing products. Two smaller doors exist: the Advertising solution as a starting place, and Data solutions that feed its B2B data into the systems you already run. If ads or data are your first goal, ask for those quotes before you price the full platform.

Clay is a data workspace more than an intent feed: it pulls data from 150+ providers into tables, tracks job-change, company-news and social signals from Launch and web intent signals from Growth, then lets you enrich, score and push leads to your outreach tools. The signal is the one you build: a hiring spike, a site visit and a funding round combined in one column.

How you buy it: the free plan gives 500 actions and 100 data credits a month, and paid plans start with a 14-day trial. Launch costs $167 a month billed annually, which is two lines: 180,000 actions a year ($54 a month) and 30,000 data credits a year ($113 a month); month to month it is $185. Growth starts at $446 a month billed annually and adds CRM sync and web intent signals. Data credits start at $0.05 each, and unused ones roll over up to twice your monthly amount on Launch and Growth. Price the data credits first: the actions are the cheap line.

Bombora is the source many other tools resell. Its Company Surge data comes from a Data Co-op of thousands of B2B publishers, brand sites and data providers, and reflects research across 14B+ monthly events and 5M company domains. A surge is relative: Bombora compares each account's last three weeks of research on a topic with that account's own 12-week baseline, so a large company that reads a lot every week does not surge by default. It tracks more than 25,300 topics and says 86% of the co-op's data is shared only with Bombora.

How you buy it: there is no pricing page, and pricing goes through a call. In its own words, Bombora is a data company, not a platform, so you plug its signals into your CRM, ad platform or ABM tool. You can also get it inside tools you may already pay for: 6sense sells a Bombora topic pack, and Common Room plans include 6, 12 or 25 Company Surge topics.

G2 Buyer Intent shows which companies research your software, your category and your competitors across G2, Capterra, Software Advice and GetApp, where more than 200 million software buyers research each year. It is second-party intent: the review site observes the research and shares it with you. Because people on review sites are comparing vendors, the signal sits late in the buying cycle, and you see which competitors an account looks at next to you.

How you buy it: it starts with a free, retroactive look at the companies that researched your software and category over the past 30 days. After that, Buyer Intent is an add-on to G2's Professional and Enterprise plans, and Professional is priced by sales; the Starter plan, at $299 a month or $2,999 a year, does not include it. Use the free look as your test: if the accounts it shows match deals already in your pipeline, the paid feed is worth a quote.

Warmly identifies the companies and contacts on your website, routes them to sales and syncs them to the CRM. It is first-party intent: the signal is your own traffic, resolved to a company and often a person, with real-time Slack alerts, lead routing and retargeting by email or LinkedIn. The GTM Signals Package adds third-party intent data, hiring activity, funding events and competitive intelligence.

How you buy it: AI Web-Deanonymization starts at $10,000 a year on annual billing, from 10K credits a month, and the GTM Signals Package costs another $10,000 a year. Quarterly billing lets you try it first: $4,875 a quarter, so two quarters already cost about what a full year does on annual billing. The next tiers add chat: Inbound Chat from $20,000 a year and AI Inbound Autopilot from $30,000. For the wider field of tools that name your visitors, see our website visitor identification ranking.

Common Room pulls signals from your community, product, website and social channels and ties them to people and accounts, so its view is person level. Every plan also carries Bombora Company Surge topics: 6 on Essential, 12 on Advanced and 25 on Enterprise, which adds third-party research to your own signals.

How you buy it: Essential costs $2,500 a month billed annually ($30,000 a year), with 5 seats and up to 100k contacts. Advanced is a custom price with 15 seats and up to 250k contacts; Enterprise is custom with 30 seats and up to 750k contacts. Website deanonymization is capped at 1k a month on Essential and Advanced and unlimited on Enterprise, so a busy site can outgrow the entry plan on that line alone. To push its signals into other tools, see our Common Room Zapier guide.

ZoomInfo pairs its large B2B contact database with intent signals, so a rep sees an account surging and the people to call in one screen. Intent here is one feature of a sales platform, not a separate feed.

How you buy it: ZoomInfo publishes no amount, only plans with a free trial. Intent is not in every tier. Professional covers contact and company data; Buyer Intent signals and clusters start on Copilot Advanced, along with website visitors and job-change tracking; real-time buyer intent signals come with Copilot Enterprise. On the marketing side, the Marketing Demand plan lists 75K included credits and 25 intent topics. Ask for the tier that carries intent before you compare quotes, since the entry plan does not. Our ZoomInfo pricing guide goes through the plans.