The best ABM platforms in 2026

Demandbase is one of the two names every ABM shortlist starts with. It reads intent signals, website visits and buying group activity, scores accounts, then runs its own B2B advertising platform (display, video, CTV, social) so you can reach the accounts that are in market. Sales sees the same scores inside the CRM.

Pricing is a custom quote, through a form. The model is a platform fee that covers the software and services, plus a flat fee per user. Ask for both lines, and for the ad media budget on a third. Buyer purchase data from 2026 puts the median Demandbase contract near $68,600 a year, from about $24,000 to $164,000, and renewals often carry yearly price escalators of 3 to 5% with an auto-renewal clause: ask for a cap before you sign.

6sense is known for its predictive models: it tells you which accounts are researching your category and at which stage. You start from one of three entry packages (Revenue Marketing for marketers, Sales Intelligence for sellers, 6sense Intelligence for data teams) and add modules on top, such as AI email agents, extra credits or a Bombora topic pack.

Every package is "Get a quote". Credits are priced by volume band, so ask early how many credits your sales team will burn in a year. Reported purchase data puts the median 6sense contract near $62,000 a year, from about $11,000 to $176,000.

HubSpot has ABM tools inside its CRM: target accounts, buying roles, ideal customer profile tiers, an ABM dashboard and account reports. Marketing and sales see the same target accounts index page. The ABM tools come with Marketing Hub Professional, which starts at $800 a month on an annual commitment ($890 paying monthly) with 3 core seats, plus a required one-time Professional onboarding of $3,000. Enterprise, from $3,600 a month with 5 core seats plus $7,000 of onboarding, adds multi-touch revenue attribution, lookalike segments and customer journey analytics.

Its strength: the full price is public, and your team already knows the interface. One catch: opening the Account overview of a target account takes an assigned Sales Hub Professional or Enterprise seat.

N.Rich is a full ABM platform with its prices on the page. GTM Scale costs $2,960 a month billed annually ($35,520 a year, before VAT) with 25 intent topics, four ad formats, LinkedIn audience sync, 4 governed data sources (your CRM, website or LinkedIn Ads account) and unlimited users. GTM Command, at $4,770 a month billed annually, adds 50 intent topics, custom CRM fields and single sign-on.

Its ad model differs from the rest: you pay when someone at a target account engages (a click on a display ad, 20 seconds of a video, or scrolling half of an article ad), not per impression, and unspent prepaid ad budget rolls over to the next month. It suits B2B teams with long sales cycles that want the budget known before the demo. It does not suit a team that wants to try ABM month to month: there is no monthly plan.

Factors.ai starts as account identification: which companies visit your site, what they read and how your LinkedIn ads move them. Lite costs $199 a month after a free trial, with no credit card, and identifies visiting companies with Slack or Microsoft Teams alerts. Basic, at $6K per year, adds firmographic and behavioral segments, LinkedIn ad influence and a CRM sync, for up to 10,000 monthly tracked users. Account scoring arrives with Growth, at $20K per year. Audience syncs to LinkedIn and Google Ads and mixed first, second and third party intent come with Enterprise, from $36K per year.

Contracts are usually annual; quarterly plans exist on request for early-stage startups. Extra Scout credits cost $2k for 200K. It is built for startups and small B2B teams that want proof before a large contract, not for an enterprise that needs a deep intent graph from day one.

AdRoll ABM is the platform formerly known as RollWorks. It builds your ideal customer profile from 2.6 billion digital identities and 92 million contacts, flags accounts showing buying signals, and runs ads across websites, apps, social media and streaming services. Its Command Center recommends the next step: add records to the CRM, build lists, alert sales.

The three AdRoll ABM packages (Account-Based Advertising, Account-Based Marketing, and the two combined) show no price and lead to a demo request. A fourth, Account-Based Retargeting, has no fee to get started: you pay only for media.

Influ2 runs ABM at the person level. You sync the contacts sales wants from your CRM, Influ2 shows ads to those named people on LinkedIn, Facebook, Instagram, Google, Bing and Amazon, and sales gets a real-time alert when someone sees or clicks. Revenue reporting ties each engagement to pipeline, even when nobody fills a form. It is CCPA and GDPR compliant, ISO 27001 certified and SOC 2 Type II attested.

Influ2's own data shows pipeline conversion 2.18 times higher for buying groups with at least one ad click, and 1.66 times higher with 15 or more impressions: plan the budget for repeated exposure, not one burst. Pricing is a custom quote after a call; there is no pricing page. It is not built for teams without a clean list of named contacts, nor for companies that sell to thousands of small buyers.

Metadata.io is campaign execution first: it builds target audiences, landing pages and ad creatives, then sets up, runs and optimizes campaigns across 12 channels: Facebook, Instagram, LinkedIn, X, Reddit, Google Ads, Microsoft Bing, ChatGPT ads, programmatic display, CTV, out-of-home and audio. Your team sets goals, budgets and approvals, and works from the app, from ChatGPT, from its own assistant or on iPhone.

Price depends on the channels you hand over, the ad spend it manages and how much of the work you delegate. It is not built for a team without a paid media budget: a 2024 buyer review calls it too expensive for a young B2B company. It fits demand gen teams that already spend on paid social and lack hands to run it.