Which tool should you use to <em>measure NPS</em> without buying an enterprise suite?
One 0-10 question, one open question, one follow-up with unhappy customers. The idea fits on a sticky note. The bill runs from zero to more than $24,000 a year.
Net Promoter Score asks a single question: "On a scale of 0 to 10, how likely are you to recommend us to a friend?" Subtract the share of detractors (0 to 6) from the share of promoters (9 and 10) and you get a score from -100 to +100. Any form builder can ask that question. What real NPS software adds is the trigger (after an order, inside the app, after a ticket), tracking over time, and an alert when a customer gives you a 3.
The short answer. Selling online and want a public price? Retently, $99 a month with Shopify, Klaviyo and Gorgias built in. Running a SaaS product and want to ask inside the app? SatisMeter, free up to 25 responses a month. Need other surveys besides NPS? Survicate. Want your support team to score every ticket? Simplesat. Already on HubSpot? Check its NPS feature first, available from Service Hub Professional.
And if you were on Delighted: it shut down in 2026, and its data is deleted after the shutdown. Any list that still ranks it first is out of date.
The ranking is editorial: a sponsored spot is always labeled on its card, and no affiliate link changes a score.
The right NPS tool for your business
$99 a month, Shopify, Klaviyo and Gorgias connected, public pricing and a 14-day trial with no card
Best in-appFree for 25 responses a month, $199 for 1,000, every feature on every plan
NPS plus other surveysEmail, website, mobile app, kiosk and QR code, free for 25 responses a month
Best after a support ticketNPS, CSAT and CES in your help desk, from $119 a month billed yearly
Most channelsEmail, SMS, WhatsApp, in-store tablet and in-app, quote-based
Most generous free planFree account with 500 responses per survey and an NPS template
The 8 NPS tools, side by side
The right-hand column answers the question you ask before signing: how much per month to collect 500 responses, on the cheapest plan that allows it? The 2,000-response math follows further down.
| Best for | Cost for 500 responses a month | Free plan | Team size | Visit | ||||
|---|---|---|---|---|---|---|---|---|
| 1 | Retently | Best for ecommerce | $99 (Ecommerce Basic, 2,500 surveys) | 4.4/5 | $99/mo | — | Ecommerce and SaaS | Visit → |
| 2 | SatisMeter | Best in-app | $199 (Growth, 1,000 responses) | 4.1/5 | Free, then $199/mo | ✓ | SaaS and mobile apps | Visit → |
| 3 | Survicate | NPS plus other surveys | $89 (Starter, monthly) | 3.9/5 | Free, then $89/mo | ✓ | Product and marketing teams | Visit → |
| 4 | Simplesat | Best after a support ticket | $249 yearly (Pro, 1,000 responses) | 4.3/5 | $119/mo billed yearly | — | Support teams on a help desk | Visit → |
| 5 | HubSpot Service Hub | NPS inside your CRM | $100 per seat (Professional) | 4.2/5 | Professional, $100 per seat | ✓ | Teams already on HubSpot | Visit → |
| 6 | Zonka Feedback | Most channels | Quote, based on volume | 4.2/5 | Custom quote | — | Retail, multi-location, healthcare | Visit → |
| 7 | Qualtrics | Most generous free plan | $0 (500 responses per survey) | 4.0/5 | Free, then custom | ✓ | From a free pilot to enterprise | Visit → |
| 8 | SurveyMonkey | The survey tool everyone knows | $468 a year (Advantage) | 3.5/5 | Standard $149/mo | ✓ | Freelancers and SMBs that survey everything | Visit → |
Prices from the vendors' official pricing pages or our review pages, in 2026, before tax. Zonka Feedback publishes no pricing: the quote depends on response volume.
Is your tool missing from this page? Email us: hello@hackceleration.com
How we compared these NPS tools
Search "best NPS software" and open the top results. Most are vendor blogs that rank themselves first, plus directories scored by their own reviews and lists that still recommend Delighted, which closed in 2026. None tells you what 500 responses a month actually cost, or which tool covers your channel.
So we did that work. We read each vendor's official pricing page, or our own review page when one exists, and turned every price list into a monthly cost at 500 and then 2,000 responses. We noted collection channels, quotas, what happens past them, and the features for following up with an unhappy customer. Then we read customer feedback on forums and review sites, starting with the bad ones.
Three kinds of tools meet on this page: dedicated NPS tools (Retently, SatisMeter, Simplesat, Zonka), survey platforms with an NPS template (Survicate, SurveyMonkey), and platforms that build it in (HubSpot, Qualtrics). The score shown is the tool's score across all our pages; the rank follows the five criteria below. That's why SurveyMonkey comes last: well known, but not built for continuous NPS.
- Collection channelsEmail, in-app, SMS, WhatsApp, kiosk: NPS lives or dies by response rate, and response rate depends on the channel. Hence the heaviest weight.30%
- Cost at 500 responsesThe real monthly bill for a common volume, including quotas and what happens past them.25%
- Closing the loopDetractor alerts, follow-up assignment, scores pushed to the CRM or help desk.20%
- SetupTime to send the first survey without a developer or paid onboarding.15%
- Transparency and commitmentListed price or quote, annual lock-in, data export.10%
No affiliate link changes a score or a rank.
NPS tool pricing shifts every year. Get the changes before your renewal
Retently
Retently is a dedicated NPS tool that actually shows its price, which is rare in this category. It measures NPS, CSAT and Customer Effort Score, and it plugs into the tools a store already runs: Shopify to trigger the survey after an order, Klaviyo for email, and Gorgias, Zendesk, Richpanel, Gladly or Kustomer for support.
Channels cover the basics: email, link, embedded survey, in-app pop-up on a web app, feedback button and kiosk. SMS isn't on the list. If your customers ignore email, look at Zonka Feedback.
The catch is the API. Basic doesn't have one. If you want scores flowing into your own tools or data warehouse, you need Pro at $299. Pro also adds an MCP server, which lets an AI assistant query your results. Outbox history is kept 12 months on Basic and 24 on Pro, so export what you want to keep longer.
Public reviews are few, but they're strong, especially on support.
- Public pricing and a 14-day trial with no card
- Shopify, Klaviyo, Gorgias and Zendesk on Basic
- NPS, CSAT and CES in one tool
- ✓Clearest pricing among dedicated NPS tools
- ✓Built for post-purchase surveys
- ✓Support rated highly by customers
- ✗No API until Pro at $299
- ✗No SMS in the listed channels
- ✗History capped at 12 months on Basic
Our top pick for a store or SaaS that wants a real NPS tool at a known price. Only move to Pro if you need the API to use scores elsewhere.
SatisMeter
SatisMeter does one job: the in-product survey. A small widget opens in your web, iOS or Android app at the moment you pick (after 30 days of use, after a key feature). Email is there for inactive users.
Its pricing has two rare qualities. Every feature is on every plan, free included, so there's no "alerts are a Pro feature" trap. And SatisMeter bills responses, not impressions: heavy traffic costs nothing extra as long as responses stay under quota.
The flip side: past the quota there's no overage fee, but surveys pause until next month. You lose data right when you might need it most, after a rough release for instance. And the jump from 25 free responses to $199 is steep for a small team.
- Billed per response, not per impression
- Web, iOS, Android and email
- Every feature from the free plan up
- ✓Useful free tier to start
- ✓Unlimited projects, members and surveys
- ✓Connects to Segment and Productboard
- ✗Surveys pause once you hit the quota
- ✗Steep jump from free to $199
- ✗Not a fit for a business without an app
The best choice for a SaaS that wants in-product NPS with no negotiation. If you're heading past 1,000 responses a month, ask for the Enterprise quote before you hit the cap.
Survicate
Survicate isn't a pure NPS tool. It's a survey tool with NPS among its templates. Its strength is reach: email and link, website pop-up, in-product survey, mobile SDK, iframe, kiosk, QR code and Intercom. Few tools cover that many touchpoints at this price.
Customers say setup takes under an hour, and support gets regular praise. Complaints focus on price. A monthly response cap frustrates teams that survey a lot, and overages are billed past the quota. Customers on older plans say upgrading to get a feature back would double their bill.
Watch the features placed high up: the always-on feedback button and the Braze connection are Pro and Enterprise only.
- Eight collection channels, kiosk and QR code included
- Setup in under an hour
- Free for 25 responses a month
- ✓One tool for NPS and every other survey
- ✓Responsive support
- ✓In-product and mobile surveys
- ✗Response cap and billed overages
- ✗Feedback button reserved for Pro
- ✗Growth requires an annual commitment
The right pick if NPS is only one of the surveys you plan to run. If NPS is all you need, Retently or SatisMeter give you more for the money.
Simplesat
Simplesat comes from customer support. The typical setup: a satisfaction question sent after a ticket is solved, one click, and the score lands in the help desk next to the agent. It measures NPS, CSAT, CES and five-star ratings.
Pricing is public and based on response count. Integrations, the API and webhooks (automatic pushes of each response to another tool) are on every plan. Salesforce starts on Pro.
The limit: Starter stops at 300 responses a month. A team handling 1,000 tickets a month with a decent response rate quickly lands on Pro, $249 a month billed yearly. And Simplesat is built to rate interactions. For a relationship NPS sent to your whole customer base, Retently fits better.
- NPS and CSAT measured after every ticket
- API and webhooks from Starter
- Public pricing by response count
- ✓Built for help desks
- ✓Four metrics: NPS, CSAT, CES, stars
- ✓About 20% off on yearly billing
- ✗Only 300 responses on Starter
- ✗Salesforce from Pro
- ✗Less suited to base-wide NPS
The best tool when your NPS lives in support. Count your monthly tickets and your response rate before picking a plan: that's what drives the bill.
HubSpot Service Hub
HubSpot isn't an NPS tool. It's a CRM that can send an NPS survey. The appeal is obvious if your customers are already there: the score lands on the contact record, a detractor can create a task for the account owner, and you can filter promoters to ask for a review.
The price is less obvious. The free plan and Starter have no feedback surveys. You need Service Hub Professional, priced per seat, with a mandatory onboarding fee. For one NPS survey, that's expensive. Professional includes 50 NPS surveys, 50 effort surveys and 100 satisfaction surveys.
A tip: if you don't need the rest of Service Hub, a free form tied to a spreadsheet covers the basics, and HubSpot itself offers that template as a free download.
- NPS score on the customer record
- Automatic task on a detractor
- 50 NPS surveys on Professional
- ✓No extra tool if you're already a customer
- ✓End-to-end customer history
- ✓Deep help center and training
- ✗No surveys before Professional
- ✗Mandatory paid onboarding
- ✗Expensive for a single survey
The right choice only if you already have Service Hub Professional or other reasons to buy it. Otherwise a dedicated tool connected to HubSpot costs far less.
Zonka Feedback
Zonka Feedback covers more channels than any other tool on this list: email, SMS, WhatsApp, offline tablet or kiosk, website, in-product, app SDK and link. It's built for places where customers pass through without leaving an email: a shop, a hotel, a practice.
It connects to more than twenty tools: Salesforce, HubSpot, Pipedrive, Mailchimp, Klaviyo, Zendesk, Intercom, Freshdesk, Help Scout, Front, Jira, Slack, Teams, Zapier, Make and webhooks. Customers describe setup as simple. The complaints: some still find the integration catalog short, and there's no phone survey.
The main drawback is elsewhere: no prices are published. You go through a quote based on response volume. Have that number ready before the call so you can compare.
- Offline tablet, SMS and WhatsApp
- 20+ integrations, Make and Zapier included
- 14-day trial
- ✓Most collection channels
- ✓Built for physical locations
- ✓Simple setup
- ✗No public pricing
- ✗No phone surveys
- ✗Quote to negotiate on volume
The best pick if your customers are in a store or on the phone rather than in their inbox. Get two competing quotes to negotiate.
Qualtrics
Qualtrics is the enterprise customer experience suite, and it's the company that bought and then closed Delighted. Yet its free account is the most generous on this list: 500 responses per survey, 3 active surveys and a ready-made NPS template.
For a one-off NPS, say twice a year, the free plan is enough. What it won't do: send automatically after each order, raise alerts, or track continuously. For that you need the customer experience offering, quote-based and built for large teams.
A useful reminder: even Qualtrics doesn't escape low response rates. Users report single-digit rates on a plain NPS survey. No tool replaces a short question, well placed and sent at the right time.
- 500 responses per survey for free
- Ready-made NPS template
- Full suite for enterprise
- ✓Most generous free plan
- ✓Strategic Research with listed pricing
- ✓Landing path for former Delighted customers
- ✗No automated sends on the free plan
- ✗CX plans are quote-based
- ✗Heavy for a small business
Perfect for a first NPS without spending a dollar, or for an enterprise. In between, a dedicated tool is simpler and cheaper.
SurveyMonkey
SurveyMonkey has an NPS template and calculates the score for you. For a yearly survey sent to your customer base, that's enough, and plenty of teams already have it. Some users even found it much cheaper than Delighted.
It's not a continuous NPS tool, though. There's no send triggered by an order, no per-customer tracking, no detractor alert without workarounds. And the pricing stings: $149 for a single month of Standard, yearly plans from $300 to $1,668, a response quota and up to $0.15 per extra response.
- NPS template with automatic scoring
- Free plan for a quick pilot
- Team plans per seat
- ✓Familiar tool, nothing to learn
- ✓Full analysis and exports
- ✓Handy for a yearly survey
- ✗No post-purchase trigger
- ✗Weak value for money
- ✗Responses billed past the quota
Keep it if you already have it and your NPS is yearly. For continuous NPS, a dedicated tool does better for less.
Where are your customers when you ask the question?
The first criterion isn't price, it's channel. A survey sent where the customer isn't looking gets no answer, and an NPS built on 30 responses means nothing. Here's who covers what, per the official pages.
Post-purchase email
The ecommerce case. Retently triggers from Shopify and sends through Klaviyo. Survicate, Zonka and SurveyMonkey also send by email. Put the first question in the email body: one click on the score already counts as a response.
Inside the app
The SaaS case. SatisMeter and Survicate open a small widget in the product, on web and mobile. Retently does it on web apps. Refiner, outside the ranking, does the same with unlimited responses.
SMS and WhatsApp
For customers who don't read email: trades, healthcare, home services. Zonka Feedback and AskNicely cover both. Retently, SatisMeter and Simplesat don't list SMS.
In-store kiosk or tablet
Zonka Feedback works offline and syncs later. Survicate and Retently offer a kiosk mode. A QR code on the receipt, with Survicate or AskNicely, costs less than a tablet.
After a support ticket
Simplesat sends the rating after the ticket and pushes it back into the help desk. Retently connects to Zendesk and Gorgias. HubSpot does it in its own help desk.
A one-off survey
NPS once or twice a year doesn't need a subscription. Qualtrics's free account, SurveyMonkey or a Tally form will do. You only lose per-customer tracking.
- Write down the channel where your customers already respond most.
- Count expected responses per month, not sends.
- Check what happens past the quota: pause, overage or plan change.
- Ask whether the API and alerts are on the plan you're eyeing.
- Run a test export before signing to make sure your data can leave with you.
What NPS costs at 500 and 2,000 responses a month
The headline price covers a small volume. Two mechanics drive the bill: what the tool counts (surveys sent or responses received) and what happens when you go over. Prices are before tax.
500 responses a month: the established store or SMB
Retently Basic: $99 a month. Survicate Starter: $89 a month, billed monthly. SatisMeter: $199 (free stops at 25). Simplesat: $249 a month billed yearly, since Starter caps at 300. HubSpot: $100 per seat, plus onboarding. Qualtrics free, if a one-off survey is enough.
2,000 responses a month: the growing brand or SaaS
Retently Basic still fits; its 2,500 surveys count sends, so check your response rate. Simplesat Premium: $499 a month billed yearly. SatisMeter outgrows Growth: Enterprise quote. Zonka: quote based on that volume.
The enterprise case
CustomerGauge starts at $24K a year as a platform fee, with a paid 60 to 90 day pilot, and weights NPS by each account's revenue. Qualtrics CX is quote-based. Useful for B2B with large accounts, overkill for a small business.
- Divide your bill by your responses: that's your real price.
- Remember a tool billed per send costs more when your response rate is low.
- Ask for the yearly discount: 10% at Retently and SatisMeter, about 20% at Simplesat.
- Budget for onboarding fees, mandatory on HubSpot Professional.
Delighted is gone: switch without losing your history
Qualtrics shut Delighted down in 2026 and deletes the data after the shutdown, pointing customers to Qualtrics XM. If your NPS history lived there, here's how to restart cleanly, and how to make sure your next tool won't leave you stranded the same way.
Save your history, if you still can
Step 1Export raw responses to a spreadsheet: date, score, comment, customer ID. Keep your score month by month too. Without that history, your new tool starts from zero and comparisons are gone.
- Keep
- Score, comment, customer, date
Pick by channel, not by what you had
Step 2If you surveyed after orders, Retently takes over that role. In-product, SatisMeter. SMS or kiosk, Zonka Feedback.
- Replacements
- Retently, SatisMeter, Zonka
Keep the history as a baseline
Step 3Few tools import a competitor's history. If yours doesn't, keep the spreadsheet and compute the score separately. What matters is the quarter-over-quarter trend, not each month's exact number.
- Baseline
- Quarterly score
Keep the same send cadence
Step 4Switching tools often changes when or how often you send, and your score moves without customers changing their minds. Keep the same delay after purchase and the same frequency for at least three months.
- For
- At least 3 months
Check your exit before you sign
Step 5Before signing, ask how to export every response, and what happens to your data if the tool closes or you leave. Retently keeps outbox history 12 or 24 months depending on plan, so export every quarter.
- Export cadence
- Every quarter
Other tools you'll run into, and why they're not ranked
These tools show up on every list. Some do NPS very well for a narrow audience; others are just forms. Here's when they're worth a look.
CustomerGauge: revenue-weighted B2B NPS
From $24K/yrCustomerGauge ties each NPS score to account revenue and raises churn alerts, with Salesforce built in and unlimited surveys, users and integrations. It starts at $24K a year, with a paid pilot. For a B2B company with large accounts, it's the reference; for anyone else, it's too much.
- Price
- From $24K a year
AskNicely: NPS for frontline teams
QuoteAskNicely ties each score to the technician or rep who served the customer, by email, SMS, WhatsApp, QR code or mobile app. No public pricing, no free trial, mostly annual, and overage responses are billed. Customers call it pricey under 500 surveys a month and setup demanding.
- Price
- Quote, from 500 responses
Refiner: in-product surveys, unlimited responses
In-appRefiner targets SaaS on web and mobile (iOS, Android, React Native, Flutter). Unlimited responses on Essentials and Growth, priced on your monthly active users, free for 25 responses a month. The amount isn't shown openly, which keeps it out of the ranking.
- Free
- 25 responses a month
Hotjar: surveys next to heatmaps
Score 4.1Hotjar asks questions on your site on top of recording sessions. For an NPS on the order confirmation page it works, from €49 a month on Growth. It won't follow a customer by email after purchase.
- Price
- Growth €49 a month
Typeform, Tally, Jotform: DIY NPS
Free optionAll three offer a 0-10 question. Tally is free (then $24 a month), Jotform too (then $34), Typeform starts at $28 a month billed yearly. You compute the score yourself in a spreadsheet. Fine for a first pilot, not for tracking.
- Scores
- Tally 4.3, Jotform 4.0, Typeform 3.8
Formbricks: open source, your data stays home
Open sourceFormbricks is an open source survey tool from Germany. The Community Edition is free if you host it yourself, so responses stay on your server. The supported edition is quote-based. You'll need a technical team.
- Price
- Free self-hosted
SurveySparrow and Delighted: left out
Not rankedDelighted closed in 2026. SurveySparrow scores 2.9 out of 5 on our review page, dragged down by unannounced renewals and hard cancellations. We don't recommend it while those complaints persist.
- Reason
- Shutdown, billing
What CX teams wish they'd known sooner
These tips come from forums, customer reviews and setup guides. They matter more than which tool you pick.
A survey under 30 seconds
Response rateOne score, one open question, done. A small business owner reports a 25% response rate with a survey under 30 seconds. Every extra question loses respondents.
- Questions
- 2 max
Ask everyone why
AnalysisAsk "why that score?" to promoters and detractors alike. Then group comments by keyword: shipping, price, support. That's often where a problem shows up, long before the score moves.
- Group by
- Keyword
Send 7 to 30 days after purchase
TimingToo early and the customer hasn't used the product. Too late and they've forgotten. Between a week and a month after purchase or activation, the answer reflects a real experience.
- Delay
- 7 to 30 days
Don't survey the same people too often
FrequencyAsking the same customer every month lowers response rates and makes the score jumpy. Set a minimum gap between two surveys for the same customer, and tell them how often you'll ask.
- Set
- A minimum gap per customer
Call every detractor back
Follow-upA customer who gives you a 3 is waiting for a reaction. An alert to the owner, a quick call, and you win some of them back. That's "closing the loop", and it's the real reason to pay for a tool.
- Who to alert
- The client's account owner
Watch your quota before a peak
CostSatisMeter pauses your surveys at the quota, SurveyMonkey bills each extra response, Survicate bills overages. Before a launch or the holidays, check your counter and change plans if needed.
- Check
- Pause or overage
Keep NPS separate from marketing
ComplianceA transactional NPS survey isn't a marketing email, but tell customers how often you'll survey them and include a link to opt out. Tracking pixels can fall under privacy rules in some regions. Check with whoever handles privacy if in doubt.
- In every email
- Opt-out link
Need more than NPS? Go here
This page ranks tools that measure NPS. These pages go deeper on a related need.
Questionnaires, quizzes, forms.
Your NPS lives in supportThe best help desk softwareTickets, CSAT and knowledge base.
You're torn between two survey toolsSurveyMonkey vs SurvicatePoint-by-point comparison.
Survicate feels too expensiveSurvicate alternativesCheaper survey tools.
You want Survicate's pricing in detailSurvicate pricingTiers, quotas and overages.
You're leaving Google FormsSwitch from Google FormsForm tools that go further.
NPS software · FAQ
What is the best NPS tool?
It depends on your channel. Retently for post-purchase email in ecommerce, SatisMeter for in-app surveys in a SaaS, Simplesat for support tickets, Zonka Feedback for SMS or in-store tablets. If you want NPS plus other surveys, Survicate covers the most ground for the price.Is there a free NPS tool?
Yes, with limits. Qualtrics gives 500 responses per survey, SatisMeter and Survicate 25 responses a month, Refiner 25. Formbricks is free if you host it. For a pilot, a Tally form plus a spreadsheet works, but with no alerts or per-customer tracking.What replaced Delighted?
Qualtrics points former customers to Qualtrics XM, but the closest match depends on how you used it. Retently for post-purchase email, SatisMeter for in-product surveys, Zonka Feedback for SMS or kiosks. Export your history first.How much does NPS software cost?
From $0 to more than $24,000 a year. For 500 responses a month, expect $89 to $249 a month with tools that list prices: Survicate, Retently, SatisMeter, Simplesat. Quote-based tools like Zonka or AskNicely are negotiated on volume.What is a good NPS score for SaaS?
Anything above 0 means more promoters than detractors. For SaaS, above 30 is often called good and above 50 excellent. Industry benchmarks vary so much that your best comparison is your own score, quarter after quarter.How do you calculate NPS?
Percentage of promoters (9 and 10) minus percentage of detractors (0 to 6). Passives (7 and 8) don't count. With 45% promoters and 20% detractors, your NPS is 25. It runs from -100 to +100 and is never written as a percentage.What's the difference between NPS, CSAT and CES?
NPS measures overall loyalty ("would you recommend?"), CSAT satisfaction with one moment (a ticket, a delivery), CES how much effort the customer had to make. Retently, Simplesat and Zonka measure all three: start with the one that answers your question.How often should you send an NPS survey?
Once per key moment, with a minimum gap for the same person. A transactional NPS goes out 7 to 30 days after a purchase; a relationship NPS goes to your whole base at a fixed interval. Surveying the same customers too often drags response rates down.