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Iterable n8n integrationAutomate Iterable with n8n.

Iterable holds your users and their lists, n8n holds everything that happens around them. The Iterable n8n integration wires the two together: 6 operations on 3 resources, covering events, user profiles and list membership. No trigger node ships for Iterable, so a schedule or a webhook starts the run.

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Why automate

What does the Iterable n8n integration cover?

The Iterable node ships inside n8n and talks to the Iterable API with an API key. It exposes 6 operations spread over 3 resources: Event, User and User List. In practice that means recording what a person did, creating or refreshing a profile, reading one back, and moving people in or out of a list. Anything the catalogue below does not list goes through the HTTP Request node, reusing the same credential.

Scenario one, onboarding. A new account lands in your product and the row reaches n8n from Google Sheets or a form. user.upsert writes the profile, then userList.add drops the person onto the welcome list. One run, two nodes, no manual import.

Scenario two, behaviour. A purchase, a demo booked, a plan upgraded: event.track records the action under a name you choose, and the optional Data Fields carry the detail you will want later. Post the same payload to Slack in the same run and the sales side sees it too.

Scenario three, cleanup. Someone asks to be taken off. user.get confirms the profile exists, userList.remove takes them off the list, and user.delete closes the request. Teams that keep a second sender such as SendGrid usually branch the same workflow to both.

Six operations will not reach a custom Iterable object or an endpoint the node was never built for. That is where the HTTP Request node takes over: it reaches any endpoint of the Iterable API and reuses the same credential through predefined authentication, so a second key never appears in the workflow. Building it costs an extra node, not a new account.

Triggers work differently here. Iterable has no trigger node in n8n, so the first node in the workflow is never Iterable's. A Schedule Trigger checks in at a fixed interval, a Webhook waits for another service to call an n8n URL, or an entirely different tool's trigger kicks things off, a form, a payment, a signup. Whichever start you pick, the Iterable node only reads or writes once the workflow is already running, and the n8n review compares the hosting and pricing logic before you settle on one.

Connect

How do you connect Iterable to n8n?

  1. 01

    Create the API key in Iterable

    Iterable authenticates the node with an API key, and that is the only method supported here. Generate it from your Iterable account, following Iterable's own article on creating API keys (support article 360043464871). Copy the value as soon as it appears, because the key is what n8n sends on every call. Nothing else has to be prepared on the Iterable side.

  2. 02

    Save the credential in n8n

    In n8n, open the Credentials menu and add an Iterable credential. It asks for a single field, API Key, and the value goes straight in. A credential is created once and reused everywhere: the Iterable node then offers it in a dropdown instead of asking again, in this workflow and in the next ten. Name it after the account so a second project stays readable.

  3. 03

    Prove it with one read

    Drop the Iterable node into a workflow, pick the User resource and the Get operation, set By to Email and paste an address you know exists. Execute that node on its own. A profile comes back and the credential is proven before any write happens. Iterable publishes two API references, one for US-based projects and one for Europe-based projects, so read the one matching your account.

Actions

What can the Iterable node do?

The Iterable node exposes 6 operations across 3 resources. For each one: the node as you configure it in n8n, the required fields, and our field notes.

Resources × operations matrix
ResourceGetDeleteAddRemoveTrackCreate or Update
Event✓
User✓✓✓
User List✓✓

Event

1 operation
01

Track an event

event.track

What you see in n8n

Notes & use cases

Records an action a user performed, stored in Iterable under the name you give it.

Key parameters

  • Name: the event name, required, and the label you will look for later in Iterable.
  • Email or User ID: one of the two has to be passed to identify the person, and Email takes precedence when both are sent.
  • Created At: the time the event happened, useful when the workflow runs after the fact.
  • ID: an optional event ID. If an event already exists with that ID it gets updated, otherwise one is generated and returned.
Use cases
a checkout confirmation posts the purchase under one event name, with the order detail in Data Fields, so the profile carries the context.

User

3 operations
02

Create or update a user

user.upsert

What you see in n8n

Notes & use cases

Writes a profile in Iterable, and updates it when it already exists. The same node handles first contact and every refresh after it.

Key parameters

  • Identifier: Email or User ID, the key Iterable matches on.
  • Value: the address or the id itself, often {{ $json.field }} taken from the node before.
  • Create If Doesn't Exist: whether a new user is created when the identifier is not found.
  • Merge Nested Objects: merges top level objects instead of overwriting them, false by default.
Use cases
a nightly sync pushes plan and locale into Data Fields without flattening what is already stored on the profile.
03

Delete a user

user.delete

What you see in n8n

Notes & use cases

Removes the profile from Iterable. The call is final, so it belongs at the end of a branch rather than in the middle of one.

Key parameters

  • By: Email or User ID, the identifier the deletion runs on.
  • User ID: the unique identifier for one particular user.
  • Email: the email for one particular user.
Use cases
an erasure request arrives as a ticket, the workflow deletes the profile and writes the confirmation back to the ticket in the same run, which keeps the audit trail in one place.
04

Get a user

user.get

What you see in n8n

Notes & use cases

Reads one profile back from Iterable and hands it to the rest of the workflow. That is how you check a person exists before doing anything to them.

Key parameters

  • By: pick whether the lookup runs on Email or on User ID.
  • User ID: the unique identifier for a particular user.
  • Email: the address for a particular user.
Use cases
before a support macro fires, the workflow reads the profile and routes the ticket on what comes back, reachable downstream with {{ $json.field }}.

User List

2 operations
05

Add a user to a list

userList.add

What you see in n8n

Notes & use cases

Puts a person on one Iterable list, the step that turns a fresh profile into an actual audience member.

Key parameters

  • List Name or ID: choose the list from the dropdown, or pass an ID with an expression, the small {{ }} formula n8n evaluates at runtime, when the list is decided during the run.
  • Identifier: Email or User ID, the way Iterable finds the person.
  • Value: the matching address or id for that identifier.
Use cases
a webinar signup reaches the workflow and the attendee joins the reminder list right after the profile is written.
06

Remove a user from a list

userList.remove

What you see in n8n

Notes & use cases

Takes a person off a given Iterable list, and can optionally go further than that single list.

Key parameters

  • List Name or ID: the list to remove from, picked in the dropdown or set by expression.
  • Identifier and Value: Email or User ID, then the value that matches it.
  • Channel Unsubscribe: unsubscribes the email from the channel associated with the list, which amounts to a global unsubscribe.
  • Campaign ID: attributes the unsubscribe to a campaign.
Use cases
a preference center update arrives and the workflow clears the list membership, keeping the campaign attribution attached.
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FAQ

Iterable and n8n, the questions that come next

01Is the Iterable n8n integration free?
Yes on the n8n side. The Iterable node ships with n8n, so there is nothing to install and nothing extra to pay for the connector itself, on n8n Cloud (the offer hosted by n8n) as on an instance you host yourself under the Community Edition and its Sustainable Use license. A workflow behaves the same in both places, which means you can build it on Cloud and move it to your own server later without touching the node. What an Iterable account costs is a separate question, and this page does not take a position on it.
02What credentials do you need for the Iterable node?
An API key, and it is the only authentication method supported. You generate it inside Iterable, following their own article on creating API keys, then you store it in n8n: Credentials menu, Iterable credential, one single API Key field. A credential is a stored set of identifiers, created once and reused by every workflow from a dropdown, so the key never gets pasted into a node. Iterable publishes two API references, one for US-based projects and one for Europe-based projects. Read the one that matches your account when you need endpoint detail.
03What are the limits of the Iterable node in n8n?
The node covers the 6 operations of the catalogue, spread over 3 resources: Event, User and User List. Anything in the Iterable API that falls outside those operations goes through the HTTP Request node, which calls the endpoint directly and reuses the same Iterable credential through predefined authentication, so there is no second key to manage. The other thing to watch is required fields. An expression that resolves to nothing leaves a required field empty, and n8n stops the node instead of sending an incomplete call. Run one item through before you let a whole batch go.
04Can a workflow start from Iterable?
Not from Iterable itself, because there is no Iterable trigger node in n8n. A workflow that concerns Iterable starts with another trigger. A Schedule Trigger fires on a fixed interval, which suits a nightly sync that refreshes profiles or list membership. An n8n Webhook, meaning a URL that another service calls, suits the case where your app or your form provider can notify n8n the moment something happens. The trigger of another tool works too, and is the usual pick when the source of truth is a CRM or a spreadsheet. The Iterable node then runs as an action inside that flow.
05n8n or Make for Iterable?
It depends on where you want the automation to live. Make is hosted by Make, with no self-hosting option, and billed per operation, so the cost follows the volume and the data passes through their platform. n8n runs on Cloud or on your own server, which matters when the profiles and events you push to Iterable fall under an internal data policy. On logic, both build visually. n8n lets you drop into code in the middle of a flow when a transformation gets specific, Make keeps you inside its modules. At low volume with no hosting constraint, either one does the job.