What's the best AI visibility tool in 2026?

Peec AI does one job. Every day it runs your prompts through AI assistants and counts how often your brand shows up, where, and next to which competitors. It's the easiest tool on this list to read, and it publishes its pricing, which is rarer than it should be in this category.

Starter is $95 a month for 50 tracked prompts, 3 active models and 4,500 analyzed answers a month. Pro is $245 for 150 prompts, Advanced $495 for 350. Covered engines: ChatGPT, Google AI Mode and AI Overviews, Copilot, Gemini and Naver AI. Perplexity and Claude sit in Enterprise, on quote. Tracking runs daily on every plan.

Where it wins: cost per prompt stays easy to follow. On Starter you pay just under $2 per tracked question per month, and you know exactly what you're buying. Review-site ratings are excellent, though the sample is still small.

The catch: Starter runs only 3 models at once, and Perplexity isn't on the self-serve plans. If your buyers live on Perplexity, you'll need Enterprise or another tool.

Tip: pick your 3 active models based on where your buyers ask questions. For most US B2B and ecommerce brands, ChatGPT, AI Overviews and AI Mode cover the bulk of it.

Semrush now tracks AI assistants inside its main plans, and it's the shortest path if you already pay for the suite. The SEO plan, $139 a month ($117.33 billed yearly), shows AI performance without a listed prompt quota. Starter, $199 ($165.17 yearly), adds tracking for 50 AI prompts a day plus MCP access. Pro+, $299 ($248.17), raises that to 100 prompts a day, and Advanced, on quote, removes the cap.

You can also buy the AI Visibility Toolkit on its own: $99 a month, no trial, 25 tracked prompts, and $60 a month for 50 more. It tracks Google AI Mode and ChatGPT daily, with a weekly brand performance report.

Where it wins: your keywords, Google rankings and AI mentions live in one place, so a keyword that already converts turns into a prompt worth tracking in a couple of clicks.

The catch: the standalone toolkit has the smallest quota of any tool under $100 (25 prompts), and each extra user starts at $45 a month. If you don't use the rest of the suite, you're overpaying for something Peec AI does better for less.

Brand Radar is Ahrefs' AI visibility layer, and it works two ways. The AI visibility index, from $199 a month, sits on a database of prompts Ahrefs already runs: you look up your brand and your competitors without setting anything up. Custom prompts start at $50 a month and come in small numbers with Ahrefs plans (5 on Lite, 10 on Standard, 20 on Advanced).

Platforms: Google AI Overviews and AI Mode, ChatGPT, Perplexity, Gemini and Copilot. Frequency can be daily, weekly or monthly, so you can stretch the same budget across more prompts.

Where it wins: you see the prompts where competitors appear and you don't, including the ones you never thought to track.

The catch: users report that metrics shift retroactively with each index update, which makes month-over-month reporting awkward. Export and freeze your numbers before you present them.

Profound is the name you'll see first in most US roundups. Its pricing page shows no numbers: a 7-day free trial with 50 preset prompts on 3 engines (ChatGPT, Gemini, AI Overviews), then Enterprise on quote. There's an agency offer too, also without a listed price.

On Enterprise it tracks up to 9 engines: ChatGPT, Perplexity, AI Mode, Gemini, Copilot, DeepSeek, Claude, AI Overviews and Exa. That's the widest coverage on this list.

The catch is cost and transparency. On a marketing forum, one user called it a "$600/mo placebo dashboard", and another mentioned a demo quote around $5,000 a month. Without public pricing, you can't compare until you've sat through a sales call.

Tip: during the trial, run the same prompts in a cheaper tool. If the gap doesn't change a single decision, you have your answer.

Scrunch aims higher than Peec AI. Starter is $300 month to month or $250 a month billed yearly, with 3 users and 350 custom prompts. Growth doubles to 700 prompts for $500 ($417 yearly). The 7-day trial needs no card.

Engines: ChatGPT, Claude, Gemini, Perplexity, AI Mode, AI Overviews and Meta AI, one of the broadest lineups on an entry plan.

The catch: $250 a month minimum is a lot for a small business still figuring out whether AI visibility matters to it. Some roundups still quote an old 125-prompt plan; the current grid is different.

SE Ranking includes AI visibility tracking in Core ($129 a month, $103.20 yearly) and Growth ($279, $223.20 yearly): 25 prompts a day across 5 engines. The standalone AI visibility add-on starts at $71 a month, with tiers at 75, 200 and 1,000 prompts.

Engines named by the vendor include AI Overviews, AI Mode, Gemini, ChatGPT and Copilot.

Where it wins: entry price. $129 gets you a full SEO suite plus 25 daily AI prompts, where Semrush asks $199 for 50.

The catch: AI reports are thinner than a dedicated tool's, and Core includes a single user.

AthenaHQ bills in credits: one credit is one analyzed AI answer. Essential is free with 300 credits; Starter is $295 a month for 3,600 credits and 11 models, with 17% off yearly. Extra credits are billed separately, and their price isn't on the pricing page.

Where it wins: users say the reports make sense to clients without a walkthrough, which matters when you resell tracking.

The catch: setup takes time, and 3,600 credits spread over 11 models works out to roughly 10 daily prompts if you run them everywhere.